You are about to pick up the phone and make a prospecting call.
You’ve done just enough research on the prospect to understand what they do, and who some of their customers are. And, you are painfully aware you only have seconds to capture their attention.
So what should you say? Should you make a startling statement? Should you ask a provocative question?
Sales management expert Duane Cashin has lead award-winning sales organizations and trained sales teams for companies of all sizes. He’s earned membership in Presidents Club and Circle of Excellence, successfully built and sold his own multi-million-dollar business, and enjoys sharing his passion for sales.