Ready to Grow Revenue?

Are your salespeople trained to execute on each selling season? 

Your Residential Sales Selling Expert

Cashin Sales has a unique and strategic sales process knows as the Entrepreneurial Selling System (ESS) that will set your company apart from the competition and allow you to close more deals. Duane Cashin has years of experience in the residential sales industry and has helped many clients grow their revenue.

We understand that lawn care has a special sales cycle and each season requires a different sales technique. We work with your organization to customize a specific sales approach for each selling season to reach the highest close rate. 

Ready to start seeing better results from your sales team? 

Download Our Full Service Brochure to Learn More

Entrepreneurial Selling System (ESS)

Month 1 

Sales & Sales Management Audit & Evaluation

Month 2

Formalized Sales & Sales Management Process Creation

Month 3

Recruiting Process Evaluation & Process Creation

Month 4

Formalized Process Completed & Implemented

Month 5 & 6

Process Implementation - Training & Coaching 

Sales & Sales Management Audit & Evaluation

In the first month, we will review and evaluate the structure, systems, style, staff, skills, strategy, and shared values of your residential sales organization and advise sales management on how to hire, evaluate, and coach salespeople; how to develop effective sales strategies. 

When working with residential sales organizations we specifically address:

  • Seller's outlook and level of commitment to succeed

  • Handling hard objections and gaining commitment

  • Developing a culture of support, accountability, and performance

  • Establishing rapport

  • Door knocking approach and processes

  • The process to accomplish one call close 

  • Upselling & cross-selling additional services 

  • Training, coaching, motivating, & recruiting high-level talent


Formalized Sales & Sales Management Process Creation

An effective residential sales industry sales process is a well-orchestrated series of steps to quickly establish rapport, credibility, and trust. These elements will differentiate your company from the competition.


During the second month, we will go through the steps necessary to create a formalized sales process: 

  • Playbook creation

  • Clarify & define sales & sales management roles​

  • Determine reps sales role assignment 

  • Begin sales & sales management training creation.

  • A monthly executive review meeting is held.

Enhancement of

Recruiting Process 

Without an effective recruiting process, you’re going to churn through rep after rep. You may already be doing so.


In the third month, we will evaluate your hiring goals, help you refine your job descriptions, and implement the use of candidate assessments to prequalify candidates and steer the interview process.

  • Recruiting process is evaluated, hiring goals are determined:

    • Job descriptions.

    • Process to post jobs.

    • Use of candidate assessments.

    • Interview process.

    • Selection criteria.

  • Process development continues.

  • Sales training begins for reps and management


Formalized Process Completed & Implemented

It’s one thing to design and complete a written sales process. It’s another to successfully implement it.


Driving revenue requires you to do both.


In the fourth phase of the ESS, we will assist you in the implementation of your newly-designed sales process and guide you through the challenges that occur from this new process. In addition, sales & sales management training will begin.


  • Process retooling & documentation is finalized.

  • New formalized sales process implementation begins.

  • New formalized sales management process implementation begins.

  • Monthly executive review meeting is held.

Process Implementation

Training & Coaching

Sales management is one of the toughest jobs in any residential sales organization.


Managers are tasked with recruiting, motivating, dealing with seller behavioral issues, and hitting their number.


But training the sales managers on how to lead and coach their seller’s up the next level of performance is too often overlooked.


Throughout the rest of the engagement, we will develop purposeful plans for helping your sales manager(s) become highly effective in leading their teams. While training your sellers on the formula to effectively engage with callers.

Sales Training & Coaching 

  • 5 Key qualifying questions

  • Adjust your selling style to the buyer's buying style

  • Breakdown best practices from prospecting to close.

  • Uncover their compelling reason to buy.

  • Objection Handeling 

  • Cross Selling & UpSelling

  • Pipeline Management

  • Tap into unsold business

Sales Management

Training & Coaching 

  • New hire recruiting & onboarding

  • Establishing expectations

  • Implement a milestone sales process

  • Accountability Training

  • Weekly performance review and coaching agenda.

  • Effectively train & coach reps.

  • Measure & report on key selling activities and results.

  • Continue to support, motivate, and coach.


“By implementing the call scripts and process you have helped us create we have increased our average closing ratio by 6% which has generated an additional 600K in annual business. The training and process development has helped to increase the confidence level of our salespeople to a significant degree.”

David Drennan, Director of Operations, Blades of Green Lawn Care