Cashin Sales Solutions
SALES TEAM SKILLS EVALUATION
Common Struggles

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Underperforming salespeople, internal conflict, and turnover as salespeople are placed in roles that do not leverage their strengths.
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Rapidly shifting markets and business dynamics make it difficult to know which salespeople are able to elevate their performance and rise to the new conditions and demand.
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Top sales producers promoted to sales manager are now struggling, as the skill sets required for both roles are very different.
Our Solutions
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Identifying each team member’s highest and best use and helping to define each role so that a complimentary fit can be established.
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Implementing evaluation and assessment tools that assess desire, commitment, ramp up time, and coachability.
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Evaluating and identifying top performing sales managers as well as salespeople.
SALES TRAINING & COACHING
Common Struggles
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Failed training programs that don’t deliver the desired business results.
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Only 20% of sales representatives are establishing equal business stature with their prospects and discussing the business issues they are able to solve and the business opportunities that the prospect wants to achieve.
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Spending money training salespeople that consistently struggle.
Our Solutions
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Implementing an effective blend of on-site and live remote learning sessions over time that meet adult learning needs. This approach enables the reps to discuss their experiences and outcomes, make the necessary adjustments, and go back at it.
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Teaching salespeople and sales managers to think and act like “business people” versus salespeople, a shift that ensures that a rep can hold an intelligent business conversation with a prospect and establish the level of credibility and trust that is necessary to do business with today’s informed and savvy buyers.
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Implementing assessment and evaluation tools that have been specifically designed to uncover a salesperson’s strengths and weaknesses as well as overall Sales DNA.

INTERIM SALES MANAGEMENT SERVICES
Common Struggles
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Overstretched owners, presidents, or CEOs running the sales department due to difficulty finding experienced sales leaders.
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Inability to hire a full-time sales manager but in need of such expertise.
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Underperformance due to lack of sales management systems and processes.
Our Solutions
A fractional sales management resource that:
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Evaluates each salesperson to identify their strengths and weaknesses.
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Reviews and assesses the roles each person is in -- “account manager” vs. “hunter” -- to determine if the right people are in the right roles.
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Repositions, if needed, some of the salespeople so they are in a role in which they can succeed.
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Creates a sales plan for each salesperson that directs them toward achieving specific prospecting objectives and making monthly and quarterly progress.
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Ensures there is a CRM in place and requires full adoption. Sales management and pipeline tracking and reporting contained within that CRM.
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Creates and implements a one-on-one performance review meeting agenda.
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Provides consultative sales training as required.
