I’m Duane Cashin, and I live sales.
I've seen what works in the most successful lawn care and pest control companies. And I’ve taken that knowledge and combined it with my experience in large corporations to create a highly effective sales process.
Customers think all lawn care and pest control companies are the same, and that’s why they’re just looking for the best price.
But I know as well as you that there’s much more to it than that.
Your team understands what customers really want, and they know how to deliver stellar services. But what’s missing is the skill to articulate what makes your company different so customers can see you as the solution to their problems—right there on the first call.
And it’s the gap between your team’s industry knowledge and sales skills that keeps them from immediately building customer confidence and closing more calls.
That’s where we come in.
We’ll bridge the gap for you. When you work with us, we’ll show your reps how to professionalize sales. They’ll go from lacking confidence to getting excited whenever they feel the rush of success from closing a call.
We’ll show them how to handle objections with a smile and sell the value of your services as the best solution to your customers’ lawn and pest concerns.
And when your reps succeed, you’ll be positioned to build a thriving company that retains valuable team members, maintains your margins and stands out in the marketplace.
Let us show you the way.
This is what’s possible when you team up with us
“When we were referred to Cashin Sales our needs involved assessing our current sales staff in regard to their fit and effectiveness in their roles, defining sales best practices, developing consistency amongst the team in their approach to sales opportunities and making sure the managers were effective in leading the team.
Duane introduced high-quality sales assessment tools which gave us great insight into the strengths and weaknesses of our existing sales staff.
The assessments also proved to be a very valuable tool in the interview process of additional staff. He and my Sales Manager then met with all of our reps to discuss their sales profiles, strengths and weaknesses and go-forward plans.
Duane started to develop sound perspective of our organizational structure, company culture, client focus and value proposition. He used this insight to help us develop sales scripts, a sales handbook and call assessment tools.
I asked him to work individually with my Sales Manager and Call Center Manager to make them more effective in their prioritization of duties, coaching style and holding their direct reports accountable.
Duane also worked with my Customer Service Team on phone skills and questions as well as with our field Service Leaders on sales best practices.
We ended up extending our six-month engagement with Cashin Sales an additional three months in order to complete the work we had added to the original scope.
Duane and I are already working on plans for the fall to re-engage his services to deliver seasonal sales training as well as to prepare our sales training curriculum for the following year.
Duane has developed credibility with Virginia Green management as well as with the individual reps and Service Leaders.
Our team has come to view him as a resource and mentor rather than a threat.
I have personally enjoyed my interaction with Duane and also liked the fact that he and I were able to have regular high-level progress calls to provide updates, perspective on specific issues and redirect our focus as appropriate.
I strongly recommend Duane Cashin, his expertise and professional approach. In addition to the things I mentioned above, Duane is just a good, honest person.”
Chief Operating Officer, Virginia Green Lawn Care